Retail Media Networks (RMNs) are advertising platforms run by retailers, enabling brands to advertise to their shoppers through targeted digital channels. Examples include Amazon Advertising, Walmart Connect, and Kroger Precision Marketing.
Retail media works by utilizing data from retailers to target consumers with relevant ads on retailer websites, apps, and in-store digital displays. Brands buy ad placements across these platforms to capture shoppers’ attention when they’re most likely to make a purchase.
